Market Research : Why is it must for startups?

Have you ever thought about why market research is very important before starting any business or launching a product? Market research is the insight of everything around the market in which you are going to launch your business or product/services. It is very important to analyze your target customer, their demand, behavior, competitor within that market and analyze what unique way you are going to contribute to the market and what will be your competitive advantage. Let's see the steps to follow: The very first thing to do is to dissect the decision-making process of the customer. What drives any [...]