Owning a small business is an easy task and by following some steps and a small amount of investment, one can start a business but what after that. It is very important to measure the growth rate of your business whether it is growing at a constant pace or exponentially. Most small business owners don't think about their growth and are satisfied with what they have. Small businesses contribute hugely to the country's economy. Despite one's best efforts to grow the business, some small business owners experience diminutive or slow growth. Here are some of the most common reasons for [...]

Many Entrepreneurs start a business without making a business plan because they think they know how business works, then why should I need a business plan. Suppose you want to build a house would you just walk down and start constructing your house, obviously no. You would hire an architect who can convert your imagination to real life; he will give you a proper blueprint and a complete idea of how your house will look like. Just like that if you are thinking to start a business or grow it you need a business plan, it provides you a roadmap [...]

Have you ever thought about why market research is very important before starting any business or launching a product? Market research is the insight of everything around the market in which you are going to launch your business or product/services. It is very important to analyze your target customer, their demand, behavior, competitor within that market and analyze what unique way you are going to contribute to the market and what will be your competitive advantage. Let's see the steps to follow: The very first thing to do is to dissect the decision-making process of the customer. What drives any [...]